The quiet death of the demo, and why it is coming back
For a decade the playable demo was treated as a liability. A new generation of small publishers has decided it is the cheapest marketing they have.
Pedro Lopes15 July 20268 min readMulti-platform
The received wisdom was that demos cannibalise sales. The data was always thinner than the confidence behind it.
Several indie publishers now report wishlist conversion rates two to three times higher for titles with a demo available during a showcase week.
MarketingIndie
